Week 8 Final Blog Post

This project has been very useful learning how to apply entrepreneurial ideas and merging it with the class content. It forced students to project and apply what they learned in class and I enjoyed this because it helped me to understand even further the real life applications of a data base or the importance of a foreign key. My idea has morphed from a simple thought to a well planned out company. Beatzburne is a social media profile that introduces users to new artists, songs, and albums through the suggestions from followers and friends. Once users create an account they provide different playlists to give followers and friends a sense for what kind of music they are into. From there, followers and friends can suggest musical albums and songs for users to listen to. BeatzBurne also allows bands to create profiles as a way to communicate with fans through the internet. 
The way my idea has developed is from a simple concept into an in depth operation. The way I started this project I figured I would need a certain amount of hardware, but by the end of the project I have learned specifically what kinds of hardware I would need. For example I will need multiple servers to ensure traffic is smooth and speedy on the web. The programs BeatzBurne will be using are Final Cut Pro X (for music video editing) and The Creative Suite 5.5 Design System issued by Adobe (to edit concert images, band interviews, band photo shoots, and used to advertise the website in an attractive, refreshing image). In the beginning of my entrepreneurial venture I did not know what kind of files the music would be featured on. But by the time we learned about .wav and MP3 files I realized that MP3 files would be a much better use of storage for the music files than .wav. My idea also greatly evolved with the introduction of RFID tags. Originally I thought that BeatzBurne would only be a website, but when RFID tags were introduced I thought it might be a good idea to make a physical store out of BeatzBurne. This would increase our revenue because it is not just an online entity but a physical place where even more people can know about the website. With the physical store for BeatzBurne, the company has the ability to let users meet in a common place and bond over the website as well as having the possibility for paid Meet-and-Greet passes to meet the users' favorite bands. If I did not know about RFID tags I do not think I would have thought up the idea to make BeatzBurne a retail store. My idea has become more complex with the addition of security and monitoring people's safety. BeatzBurne offers the ability to have friends (people the users know in real life) and followers (people who have similar musical interests but the users do not actually know each other). BeatzBurne allows the unique ability to choose whether or not a user can contact you on video chat or text chat the minute the friend request is sent. If we did not discuss the lack of security on FaceBook I probably would not have come up with the idea to make BeatzBurne such a security intensive website. My idea has blossomed from a well thought out concept into a functioning business. With the knowledge of servers, databases to organize data, and what type of hardware will be used, BeatzBurne has the ability to evolve into a real business. 
I think that this project should be continued to be used throughout the course because it forces students to learn and comprehend complex terms because they are putting them into their entrepreneurial ideas. Also, for those students who do hope to launch their own powerhouse website or hope to do entrepreneurial ventures with the internet this project would prove incredibly advantageous. 


The link to the comments I have made are below:

http://imagesyoucanuse.blogspot.com/2011/09/week-4-hardware-privacy.html?showComment=1317170145477#c8325352613751100646 Deborah Little -commented on third blog post

http://atasteofsweetsonthego.blogspot.com/2011/09/week-3-identity-theft.html?showComment=1317170891422#c8626621118601572459 Carly Sigel- commented on third blog

http://jamesjarrett.blogspot.com/2011/09/week-4-hardware-privacy.html?showComment=1317171778567#c370947834218110264 James Jarrett

http://joeycreighton.blogspot.com/2011/09/week-4-hardware-and-computer-forensics.html?showComment=1317171312866#c8402787735557497317 Joesph Creighton- third blog

http://ist195-ist195.blogspot.com/2011/09/week3-family-terminal-control-system.html?showComment=1317172215211#c2686614070810862260 Dingjie Cai

http://marcusalbinder.blogspot.com/2011/09/identity-theft.html?showComment=1317172510525#c2664486059845062882  Marcus Albinder

Week 7 Domain Names

During our second lecture of week 8 we talked a lot about domain names on the internet. It is imperative for a website to buy out all other variations of their domain name to ensure that other websites are not associating the company with filth. For example the website for BeatzBurne would be www.beatzburne.com but BeatzBurne would also be obligated to purchase .info, .net, .biz, etc, so that way other individuals do not create a separate BeatzBurne website that focuses on negative things such as porn. BeatzBurne would use .com because it is easier for frequent internet users to remember. Americans and other users around the world are very used to typing the company's name followed by a .com to find the website. If we used .info or .biz, which are both unrestricted domain names, most people would not find the website. However, if BeatzBurne was to buy .info and .biz we could redirect the website to www.beatzburne.com instead for those who typed in the wrong domain name to begin with.

Dealing with domain names can be tricky as we have learned in class, but with the advantage of WIPO it will be easier to keep predators away from destroying the good name of my company. However, if internet users decide to attack the company and buy, for example, www.beatzburne.pro it would cost 1.5k for one panelist at WIPO to review the case and 3k for three panelists to review the case. I think by the time BeatzBurne really reaches its full potential, IPv6 will be in use. Which is definitely an advantage because not only will it allow more devices to access the internet at one point in time, but also IPv6 has already been built into computers everywhere so the transition from IPv4 to IPv6 will be easy. 

In order to buy www.beatzburne.com (our main website) and www.beatzburne.info, www.beatzburne.biz, www.beatzburne.net, www.beatzburne.org (to protect the integrity of the BeatzBurne name) the company would need to contact ICANN. ICANN is responsible for overseeing domain names and they distribute domain names. 

Week 6- Famous Blogger

The famous blogger I would like to cover for this unit is Yanik Silver. Silver's story is one of ingenuity and persistence. Starting with just a couple hundred dollars in his one bed-room apartment he was able to make over $13,000,000,000 with his only business partner being his wife. Yanik is the author, co-author, and publisher of several popular entrepreneurial books including his most popular, "Moonlighting on the Internet". Yanik's blog is focused on combining his adrenaline seeking personality with his business associate view of life to create Maverick Business Adventures. He completely believes that by subjecting oneself to extreme conditions such as sky-diving or floating in zero gravity, as he has done in the past,  that individuals will concoct incredibly forward thinking motives towards the business work place. The adrenaline pumping through one's veins is stimulating for business, Yanik believes.

Many of his blogs detail the struggles of the entrepreneurship world. His latest blog featured on, http://www.internetlifestyle.com/blog/, talks about how his trainer had an idea to create a workout video for brides to get into shape before their wedding day. However when the trainer went to a small exhibit at a bridal expo only two or three copies were purchased. After a year had passed Yanik convinced his trainer to try again, this time the DVD was focused on a tough trainer who allows no excuses to slack off, however this project failed as well. The series of events that happened to his trainer gave Yanik the idea to create a new business model titled the "Cash on Tap System". He explains that many people go through the trial of creating a blog or entrepreneurial idea only to have it fail or have about one or two comments for every three posts. The one thing that gets people motivated is stimulation and response to their blog. When the author of a blog notices that people are listening and responding to their material, the author feels empowered and as though they are making an impact. What people need is motivation to create a project and when response is given, it is like "fuel to a rocketship", Yanik explains. However, the individual needs to find the right idea that sparks with an audience. Unless that idea is ideal to others, it will not ignite.



http://www.internetlifestyle.com/blog/ -Yanik's blog

Week 5- Bits and Bytes

The Beatzburne website will feature only MP3 files on its website as wav files will take up too much storage. A wav file is the raw version of the song, meaning it is uncompressed audio. An MP3 is compressed audio which has eliminated all the frequencies a normal human ear cannot hear. Using MP3 files compared to wav files on the website is incredibly beneficial for traffic and speed. The website will be much faster to load if people are only uploading smaller files. When users are making their playlists, they do not have to worry about the tedious, time consuming, activity that is uploading a wav file. Although a wav file does sound better because it is the full version of the audio, most individuals cannot decipher the difference. By uploading mp3 files the website will work at a much faster rate and there will be more memory to spare between users. A wav file is essentially useless in most aspects because the average human cannot hear the added frequencies, thus using MP3 files saves more time and memory for users.
On the Beatzburne website unicode will be featured, with over 100,000 characters for different languages. This is advantageous because members of Beatzburne from all across the world can connect with one another through music. Also, if a person is multi-lingual or interested in artists speaking other languages than English, they can listen to this music as well. Using unicode on Beatzburne opens the market up to the entire WORLD to unite over musical interest. For example, if an American who can speak German is interested in the band Ramstein, they can connect with other German speaking people from around the world about the band. Also if an individual is from Cuba and they moved to the United States but still have relatives from home listening to Spanish speaking music the two individuals can continue their relationship through their musical interests and see what each individual is listening to.

Week Four- Input and Output

RFID tags hold a much better value than barcodes in the world of music. Beatzburne has aspirations to turn into a physical store, selling band t-shirts, cd albums, vinyl albums, and much more music related items. When consumers come into the Beatzburne store RFID chips will be used on every item to make sure if the item is in stock, where it is located in the store, how much the item costs, and when it will be on sale. RFID tags on the items will make the customer's experience much more enjoyable as it will make navigating the store much easier, purchasing will be much faster, and knowledge of stock will be easier to access. Barcodes are becoming outdated as it needs a clear line of site to be scanned. RFID tags on the other hand will make the buying experience much faster because the line of site is not required to scan. The RFID tags used would be passive. Although this technology is still in its infancy and it is not entirely secure, the Beatzburne store will not be available for another few years. By this time RFID tags are assumed to be developed and secure for the costumer buying process.
At the Beatzburne store, fans will also be able to print out their favorite concert photo for a price. The fan will have to know the resolution of the photo to know the maximum print size. The printer being used is three hundred dots per inch (DPI) which means the quality and crispness of the image will be improved. Although at 200 DPI the photo can be blown up to be a larger image, Beatzburne believes that quality matters more than the size of the image.
Once Beatzburne is developed the usage of Google Wallet will have revolutionized the buying experience. Beatzburne will accept both credit cards and Google Wallet at the store. With the combined efforts of Google Wallet and RFID tags the line at the cashier will be virtually nothing!
QR codes will also be located at concert events and festivals attached with Beatzburne specials and promotionals located at the store.
The Beatzburne  store aspires to be a new-wave, higher technology, retail store. With the usage of QR codes for discounts at the store, RFID tags to make buying easier, a photo center to print out images, and accepting Google Wallet users, the Beatzburne buying experience will be like no other!